Jade River Designs, 2000 Powers Ferry Road, Suite 300, Atlanta, Georgia. 770-989-7409. Web Pages and Internet Consulting. jaderiver@jaderiver.com
2000 Powers Ferry Road, Suite 300, Atlanta, Georgia, 30067, USA. 770-989-7407.
 
Will the Web Work for You?

Quality:

No hype, no technical jargon. If you're a marketing manager, all you want to know is how the Web will fit into your marketing strategy.

We don't believe the Web works for every business. We keep hearing about the future of technology, but the real question is what the Web can do for your business today.

The key to understanding the Web is to look at what it can do.

The Web is even better than an 800 number--because it's also a two-way FAX.
 

That's all there is to it. If you could sell, promote, or provide customer service with an 800 number and a two-way FAX, and the people you want to reach have Web accounts, the Web will work for you.

If your customers need to browse through a 200 page catalogue, or talk face to face with a salesperson, or purchase because of an impulse buy, it won't.

Many Web Designers are only interested in the technology: they miss the point.

The market you had yesterday is the same market you have today: the Web just gives you a new way to reach them.

For more information on why being on the Web is a marketing decision, not a technology issue, see The 6 Myths of Web Marketing.

 
Honesty:

Our Web Design Services:

We make the Web work the way you want it to.
At Jade River Designs, we help marketing managers create Web-based promotions. You decide what you want; we'll take care of getting it done. We respect you and your customers, and we'll help you meet your marketing goals.
Prices and Services are in our 100% Satisfaction Guaranteed section.
For information on our services, e-mail jaderiver@jaderiver.com

 
Service:
More About Marketing on the Web
Our Public Service archives include the following references:
Winner of the WebStar Bronze award + The Marketing Manager's
Plain English Internet Glossary

New terms this week include:
Autoresponder, e-Mail Marketing, Secure Server, Secure Shopping, Shopping Cart, Verisign.
 
+ Book Reviews of Current Web Marketing Books
New! Now order any reviewed book online for direct delivery.
 
+ Will the Web Work for Your Business?
A one-page look at what does and doesn't work on the Web
 
+ The 6 Myths of Web Marketing
(and what you really need to know)
 
+ "The Nintendo Generation"
Oct. 96 Interview with D. Calvin on Creating Web-based promotions
 
+ Paper Brochure vs. Online Brochure
Comparison Chart
 
+ List of Online Design Resources for Businesspeople
 
+ List of Webpublishing Copyright Resources

 

Questions? Comments? write us at jaderiver@jaderiver.com
Return to the Jade River Designs homepage at http://www.jaderiver.com/.
Unless otherwise credited, all images and text are Copyright 1996, Jade River Designs, Atlanta, Georgia. All rights reserved.