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| 2000 Powers Ferry Road, Suite 300, Atlanta, Georgia, 30067, USA. 770-989-7407. |
No hype, no technical jargon. If you're a marketing manager, all you want to know is how the Web will fit into your marketing strategy. We don't believe the Web works for every business. We keep hearing about the future of technology, but the real question is what the Web can do for your business today. The key to understanding the Web is to look at what it can do. | |
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That's all there is to it. If you could sell, promote, or provide customer service with an 800 number and a two-way FAX, and the people you want to reach have Web accounts, the Web will work for you. If your customers need to browse through a 200 page catalogue, or talk face to face with a salesperson, or purchase because of an impulse buy, it won't. Many Web Designers are only interested in the technology: they miss the point. The market you had yesterday is the same market you have today: the Web just gives you a new way to reach them. For more information on why being on the Web is a marketing decision, not a technology issue, see The 6 Myths of Web Marketing. | |
We make the Web work the way you want it to. | |
Our Public Service archives include the following references: | |
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| ![]() Plain English Internet Glossary New terms this week include: Autoresponder, e-Mail Marketing, Secure Server, Secure Shopping, Shopping Cart, Verisign. |
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| New! Now order any reviewed book online for direct delivery. |
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| A one-page look at what does and doesn't work on the Web |
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| (and what you really need to know) |
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| Oct. 96 Interview with D. Calvin on Creating Web-based promotions |
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Comparison Chart |
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Questions? Comments? write us at jaderiver@jaderiver.com
Return to the Jade River Designs homepage at http://www.jaderiver.com/. Unless otherwise credited, all images and text are Copyright 1996, Jade River Designs, Atlanta, Georgia. All rights reserved. |